Today, people are taking up ways to start selling products and services online. However, it isn't as easy as it looks. As many will tell you, selling is an art and a science. It is not always easy to grasp, especially if you have no experience selling products online. While going to a B-school to learn the tricks of the trades might be an option, there's a quicker way to ace the selling skill. Dotcom Secrets Book by Russell Brunson, a book that reveals big digital marketers' secrets, is the answer. The book lays bare all the stratagems and tactics needed to create a successful business online.
Suppose you are interested in learning about digital marketing or having an online business or traditional business with online presence. In that case, this book can teach you many useful things.
This book isn't a one-time read since you'll be returning to reread it to completely grasp it and reference it over and over. Even with single reading, you learn about concepts like funneling, value ladder, clickfunnels, and more. Dotcom Secrets Book by Russell Brunson stays relevant over the years and that is the beauty of it.
Need of the Book
Even though the book was released about five years ago, the principles and strategies written down are just as relevant now. Today's time is one of the online businesses. Hence, for your business to flourish, you need to utilize the mediums available to you, including the wide expanse of the internet.
Russel has written and talked about time-tested strategies that are still being used and will continue to be used.
With that, Dotcom Secrets Book by Russell Brunson is just as relevant, if not more, as it was half a decade ago when it first came out. The principles and concepts it taught are invaluable, especially if you are not from the marketing field.
Contents of the Book
Russel has made the book fairly easy to understand by dividing it into sections. The book is divided into 5 sections.
These sections are as follows.
- Ladders and Funnels
- Your Communication Funnel
- Funnels and Scripts
Here, each of these sections talks about the five major ways digital marketers get customers and traffic for their business. Also, these five outlines are accompanied by varied examples that Russel himself has used, and others for easier comprehension.
Inside: Dotcom Secrets Book by Russell Brunson
1) Ladders and Funnels
In the first section of Dotcom Secrets Book by Russell Brunson, the author describes and explains what a value ladder is. A value ladder is a visual concept of all the products and services you sell to the perfect client visualized in ascending order.
Here, Russel explains that while you would like to sell the most expensive (and most profitable) product to any client, a client is not very likely to make such a purchase if they don't trust you.
This trust can be easily built up by offering less expensive products. After proving your worth, you can offer more expensive yet valuable products to the clients, a percentage of whom will be now willing to "climb the ladder."
As your clients build more and more trust in you and your products, you'll see that a larger percentage of the original client base will climb the ladder to purchase your most expensive products.
Russel also introduces a sales funnel concept, which is an online process that helps you set up the way you'd want your clients to climb your value ladder.
He gives examples, strategies and explains the psychology of how the sales funnel works and how to best use them with your respective value ladders.
2) Your Communication Funnel
In the second section of the book, Russel explains the importance of how to build a following and how to communicate with clients.
He talks about building an Attractive Character, an online persona that attracts followers and helps you build a loyal client base that will always support you.
Russell tells you how to build this Attractive Character and what traits one should have for this persona to be more effective. He gives out plenty of examples of famous Attractive Characters that have found success. This is very close to how various political leaders also attract their voters and gain their trust. Honestly, it is an interesting study.
The latter half of this section talks about another important concept for email marketing. He talks about two different strategies you can employ to make sure that your email list always wants to open your emails.
The first is the Soap Opera Cycle, and the second is the Daily Seinfeld Sequence. He again gives out examples that he uses, which you can adapt for your own needs.
Section 3 is one of the most comprehensive sections in the book. It talks about a very vital concept for all kinds of marketing campaigns. In this section, Russel talks about what makes a funnel successful and how to build one.
He emphasizes that the best method is not to start from scratch. Instead, he advises the readers to leverage the existing industry experience to adapt already successful sales funnels.
Russel lists out the five elements of a successful funnel and the seven phases of any funnel. He also teaches you how to figure out what kind of funnel your competition is using.
Lastly, he talks about the different building blocks of a funnel campaign. He emphasizes how creating a funnel for your business is a matter of adapting already successful models and mixing and matching the rest to your needs.
4) Funnels and Scripts
This section of Dotcom Secrets Book by Russell Brunson is one of the most practically applicable ones. Right out of the gate, Russel talks about seven of his own best working funnels. He lays down the explanation of how and why each one works. He also gives out templates for each one to adopt them for your own business needs by filling in the blanks.
With a bit more experience, readers can skip straight to this section to incorporate the funnels that Russel describes to use for themselves. All of the funnels that Russel talks about are ones that he has had tremendous success with.
He even talks about how DotCom Secrets is a funnel for Clickfunnels and uses another funnel to sell DotCom Secrets.
The last section of the book talks about Clickfunnels, a software for creating sales funnels that Russel talked about in the books. Moreover, it briefly explains how ClickFunnels works and why it is so good at what it does.
He also tells the other features that Clickfunnels can help with, for anyone looking to seriously sell products online.
With all these amazing features, you must be wondering about the cost of this book. You don't have to worry because, as is with other trilogy books by Russell Brunson, this book is also free of cost.
It is free of cost!
You only have to pay for the shipping charges.
If you want to get the book to be shipped in the U.S., then you need not pay a lot of money. However, shipping outside the U.S. could cost you more.
It is very profitable, indeed!
End Notes: Dotcom Secrets Book by Russell Brunson
DotCom Secrets is a very intriguing book that gives out a lot of practical advice and tools for its readers' questions.
From templates to real-world examples, Dotcom Secrets Book by Russell Brunson is a valuable guide for any would-be digital marketer or any person who wants to have a successful online business.
Hence, you should give it a read if you want to learn about the secrets of digital marketing.
While you are here, we would like to tell you something that could benefit you.
The DotCom Secrets book is part of a book trilogy by Russell Brunson. This means, you will benefit the most if you order the other two books in the series, namely Traffic Secrets book and Expert Secrets book. We can vouch that with these three books combined, nothing can stop you from becoming a marketing genius.
Purchase the books below: